Friday, April 24, 2009

WEEK 5: CLIENT BRIEF

video

Aims and objectives of this week tutorial is to develop a temporal and spatial composition within the constraints of a client brief. a major retailer needs a 20 second retailer for their television campaign. The client stresses that the motion must be CRAZY! CRAZY! CRAZY! The client has certain specific requirements: 3 items with prices need to be promoted within this 20 second spot: Hair dryer $24.99; a Blender $19.99 and a toaster $14.99.

I used scale, rotations and some effect/animation preset to develop the above video and make the colour, fonts and Style to be consistent to show their brand identity. I also added wiggler so that the audience feel the impact how prices has going down crazily and to attract people to come to MAD MACK's store.

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